fbpx newbiz@studiohmvd.com

Building an eclectic presence for a furniture 
maker working in between art & design.

Building an eclectic presence for a furniture 
maker working in between art & design.

Algierwork

Branding, content creation

Andrew Algier (pictured below) is a long-time friend of the studio and a talented craftsman. We undertook the branding and art direction of his line, Algierwork, building on the whimsical, textural universe that his designs embody.

The brand hinges on the concept of portals. We view art and design work very differently, as they’re judged for different needs, so we wanted to explore how the viewer may see pieces like Andrew’s, which often toe the line between the two.

We developed a series of portal shapes to use across the branding, a playful typographic logo, and capped off the engagement with a photoshoot. 

Rooms_13
Rationale-blue
OG-AlgierworkCollateral-1685
OG-AlgierworkCollateral-1648
Portals-01
OG-AlgierworkCollateral-1672

To help Andrew have a cohesive online presence, we worked together to build and paint sets, then staged a photoshoot in his backyard and woodshop.

To help Andrew have a cohesive online presence, we worked together to build and paint sets, then staged a photoshoot in his backyard and woodshop.

Rooms_9
Rooms_8
Rooms_12
Rooms_4
Rooms_5-1
Rooms_7
GrayBackdrop_4
Rooms_2_window

Andrew's work has been featured in Site Unseen and core77. Keep up with his very fun world @algierwork

Andrew's work has been featured in Site Unseen and core77. Keep up with his very fun world @algierwork

Sign up for our newsletter:

Mock Reality (Coming Soon!)