fbpx

Our favorite challenge:
being an agency, branding other agencies

Our favorite challenge:
being an agency, branding other agencies

GoodHelp Co

Branding, website design

GoodHelp Co is a Brooklyn based digital strategy shop helmed by Jenny McCoy, a proven and articulate strategist. Jenny has developed and executed digital advertising strategies across industries, but needed a cohesive brand identity to support the next phase of her business.

As she looked to expanding the company’s mission to empower businesses with their own campaign creations, the brand needed the ability to encompass all her current and new work and make data look approachable. We created a brand that was easy to use and put Jenny’s intelligence and clarity on display.

GHcLogo1
GHcTypography

The GoodHelp Co. Visual Identity leverages the very components of day-to-day operations. Geometric shapes, lines and graphs represent the data points used to drive decisions, while using motion where it counts draws the eye in.

The GoodHelp Co. Visual Identity leverages the very components of day-to-day operations. Geometric shapes, lines and graphs represent the data points used to drive decisions, while using motion where it counts draws the eye in.

GHcBrandElements
GoodHelp-2250
GoodHelpCo_PieChart-01
GoodHelp-2263

Transparency at Heart

Through our initial strategy meetings and discussions, it was easy to see how important the concept of transparency was to Jenny. She wanted to lift the veil, revealing clear, concise data that not only explains the value of digital strategy but allows businesses to continue to thrive and create. We wove this idea into every aspect of the brand.

Shapes
Geometric shapes, lines and graphs are both abstractly representative as well as useful. Jenny’s presentations are easy to understand and showcase the power of her data.

Color
Her warm color palette differentiates in a crowded market— setting her apart from the traditional black & white agencies and showing her talents in full spectrum

Type
Comfortable yet crisp typography speaks to the gentle, conversational nature Jenny has with her clients.

 

GoodHelp-2285

We set Jenny up with a semi-customized Squarespace, which she can update as her business grows and changes. 

View the site

Frame-1-2
GoodHelp-2276_square
Instagram-Post-1

As usual with branding projects, we sent Jenny into the world with a set of brand standards that could help her make the work she needed for her business's success. Below are a few slides from that magical document.

As usual with branding projects, we sent Jenny into the world with a set of brand standards that could help her make the work she needed for her business's success. Below are a few slides from that magical document.

"During my 3rd year as a consultant, I got one big recommendation: drop "My Name, LLC" and give your company a real name. This was great advice, but it was also terrifying. What is the name? How do I make a logo I don't hate? And what about a color scheme?

After a few rounds of wasting money (by trying to save it and do things cheap), I connected with the awesome team at Studio HMVD. In a 4-week sprint, they walked me through a very easy process and delivered a branding package that far exceeded my expectations. Rather than feel self-conscious about some cobbled-together website and brand presence, I'm now super excited to show off my polished look. And on top of being best-in-class at what they do, they're also really fun and nice. Imagine that!"

"During my 3rd year as a consultant, I got one big recommendation: drop "My Name, LLC" and give your company a real name. This was great advice, but it was also terrifying. What is the name? How do I make a logo I don't hate? And what about a color scheme?

After a few rounds of wasting money (by trying to save it and do things cheap), I connected with the awesome team at Studio HMVD. In a 4-week sprint, they walked me through a very easy process and delivered a branding package that far exceeded my expectations. Rather than feel self-conscious about some cobbled-together website and brand presence, I'm now super excited to show off my polished look. And on top of being best-in-class at what they do, they're also really fun and nice. Imagine that!"

-Jenny McCoy, GoodHelp Co Founder

Curious? Email us:
info@studiohmvd.com

Curious? Email us:
info@studiohmvd.com

Too much, too soon? Follow us on Instagram, Behance, or LinkedIn.

We'll interpret your dreams
newbiz@studiohmvd.com

We'll interpret your dreams
newbiz@studiohmvd.com

We’re not currently hiring, but feel free to send your work to hireme@studiohmvd.com

Newsletter? I hardly know her!

Newsletter? I hardly know her!

We send the occasional update, free-thing or poem. It'll be worth your while.