GoodHelp Co is a Brooklyn based digital strategy shop helmed by Jenny McCoy, a proven and articulate strategist. Jenny has developed and executed digital advertising strategies across industries, but needed a cohesive brand identity to support the next phase of her business.
As she looked to expanding the company’s mission to empower businesses with their own campaign creations, the brand needed the ability to encompass all her current and new work and make data look approachable. We created a brand that was easy to use and put Jenny’s intelligence and clarity on display.
Through our initial strategy meetings and discussions, it was easy to see how important the concept of transparency was to Jenny. She wanted to lift the veil, revealing clear, concise data that not only explains the value of digital strategy but allows businesses to continue to thrive and create. We wove this idea into every aspect of the brand.
Geometric shapes, lines and graphs are both abstractly representative as well as useful. Jenny’s presentations are easy to understand and showcase the power of her data.
Her warm color palette differentiates in a crowded market— setting her apart from the traditional black & white agencies and showing her talents in full spectrum
Comfortable yet crisp typography speaks to the gentle, conversational nature Jenny has with her clients.
"During my 3rd year as a consultant, I got one big recommendation: drop "My Name, LLC" and give your company a real name. This was great advice, but it was also terrifying. What is the name? How do I make a logo I don't hate? And what about a color scheme?
After a few rounds of wasting money (by trying to save it and do things cheap), I connected with the awesome team at Studio HMVD. In a 4-week sprint, they walked me through a very easy process and delivered a branding package that far exceeded my expectations. Rather than feel self-conscious about some cobbled-together website and brand presence, I'm now super excited to show off my polished look. And on top of being best-in-class at what they do, they're also really fun and nice. Imagine that!"
-Jenny McCoy, GoodHelp Co Founder