Branding, art direction & photography
for a line of award-winning
smoking accessories.

Branding, art direction & photography for a line of award-winning smoking accessories.

Heir

Strategy
Art Direction
Branding
Photography
Digital Experience
Messaging

Studio HMVD worked with high-end smoking accessories line, Heir, formerly Aura, through their name transition and rebranding. 

To retain some of the former brand's equity, we worked with the existing leaf icon (which was already on the products) as the primary mark, and built out a logotype, system of symbols, typography palette and color palette.

Working with Studio HMVD's overall brand concept of "an alien perspective on modern smoking essentials," we art directed (set design, styling, model casting, photography & retouching) a shoot exploring the products in different landscapes & environments, for use on ecommerce and beyond.

Logo
card
sunburst
Acrylic-603
Shagcouch_overhead
Moon2-664
Moon-608
Shag2-922
Shagcouch_smoke2
Shag2-971
banner
Shag-919

Curious? Email us:

info@studiohmvd.com

Curious? Email us at info@studiohmvd.com

Too much, too soon? Follow us on Instagram or Behance.

Please send project inquiries to newbiz@studiohmvd.com.

Send Fan Mail to:

Send Fan Mail to:

1639 Centre St
Unit 279
Brooklyn, NY, 11385

We’re not currently hiring, but feel free to send your work to hireme@studiohmvd.com

For further reading, check out some of Heather’s past work in the archive.