HETIME
Art Direction, Prop Styling, Set Design, Photography, Retouching
Huge thanks to the HETIME team for casting models Ettienne Percy, Steven Onoja, Rajuju Brown, Jono Bergmann and many more.
HETIME branding & packaging design by Studio Elastik. HETIME website by Lustre NYC.
HETIME came to us with a pretty specific ask— help make their launch a success through conceptual model and product imagery. We then worked together to build a library of assets featuring their products in a playful and approachable light.
Our content examines the power of alone time within a yellow and turquoise world. In addition to our normal still-life fare, the HETIME team cast a group of really cool dudes with great skin who we photographed in various environments to show the product in use.
Building HETIME
To create a body of imagery that was cohesive and in-line with the brand identity, we worked with consistent themes, colors and props.
As a still-life driven studio, our approach to photographing models was, in some senses, to style them like the products. We had matching product and people plinths custom created, which the models could interact with to bring more dimension to an otherwise lightly produced set.
”Studio HMVD just gets it! Abigail and Heather's creativity, resourcefulness and ability to dive into our brand's mindset is truly unrivaled and makes them feel more like a true in-house team than an outside creative agency. We’re so excited to keep creating with them and it goes without saying that we’ve recommended them to everyone we know!”
We’re fabulously proud of work we created with the HETIME team, and can’t wait to see them grow.
Christopher Carl, HETIME Co-Founder
#BTS
Since launch, HETIME has been featured in NY Mag's The Strategist, Buzzfeed, Men's Health and more. Follow along for more content and dudes @moreHETIME
Follow along for more content and dudes @moreHETIME
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