Creative Direction by School House NY
Retouching by Loren Yeung
Photo assistant: Rachel Kettler
Image Skincare is a spa-centric brand with broad-ranging collections for many different skin types and concerns. With a product line so expansive, keeping imagery cohesive was a real challenge. New York-based agency, School House hatched an overarching creative direction for Image's various lines, and we hopped in to produce 227 total assets.
From sourcing rare ingredients to meticulous styling, we made the creative direction a reality. Our work covered macro textures, full collections, skincare ingredients and more, building a delightful and flexible library for a universal brand to build from.
One of the funnest challenges we had throughout the project was the range of textures inherent to the products. From sparkly masks to viscous serums we found ways to highlight their unique properties through creative swatching.