Effervescence in the heat of summer, making the case that mimosas are not just for brunch.

Ohza

Art Direction, Prop Styling, Set Design, Photography, Retouching

Model: Andrea Castillo

Website design by Lustre NYC.

Ohza is a canned mimosa brand featuring natural juices and quality sparkling wine. As a portable endeavor, they've successfully extended the champagne cocktail category past brunch and out into the world— anywhere glass is a hazard, Ohza can chill. Perhaps that's onto a boat, on the beach, at a tailgate... we could go on. 

As the brand worked with Lustre to elevate their ecommerce store, we joined in to concept & produce a new approach to their imagery. Working with the themes of endless summer and the joy of the great outdoors, we created an asset library that will help them sparkle on the feed and convert on the site.

A whole experience in one image

To capture the fun, vibrancy and tastiness of the brand, we concepted images that had a sense of joy and a warm, sunny quality of light. 

In the usual Studio HMVD fashion, we constructed the beach scenes entirely in our studio, using playground sand and careful cropping.