newbiz@studiohmvd.com
TheSloth-cover
Reduce, Reuse, Rebrand. Updating a circular resale platform.

Reduce, Reuse, Rebrand. Updating a circular resale platform.

CEO_4796

SERVICES PROVIDED

Brand strategy
Visual identity
Copywriting

CREDITS

Some photos sourced from Upsplash

NOTABLE PRESS

Our work for The Sloth won a Type Director's Club Certificate of Typographic Excellence in 2021.

Featured in The Brand Identity in August, 2020.

the challenge

Create a brand that could flex and grow as The Sloth continues to be defined and launched

outer context

First-time founder and fashion enthusiast Namu Park came to us in the midst of building a sustainable fashion resale platform called The Sloth. She wasn’t entirely certain how The Sloth would flex and grow as she built her minimum viable product, but she knew for certain that she wanted to work with us to create a brand that would help inform her business decisions going forward. We created a strategy, designed a visual identity and wrote copy that honored the brand’s eco-friendly roots while still fitting inside the editorially-informed world of fashion. 

We paired luxe typography with a fresh color palette, structured lines with natural textures and settings. Our 4-part logo system is flexible and modular, suiting the various applications that The Sloth appears in— packaging, app, website and social. We created an iconography set, inspired by the bold shapes in vintage patterns, to further support the brand going forward.

our move

The Sloth's brand identity merges the worlds of high fashion and slow fashion, nature & the machine.

the challenge

Create a brand that could flex and grow as The Sloth continues to be defined and launched

SERVICES PROVIDED

Brand strategy
Visual identity
Copywriting

outer context

First-time founder and fashion enthusiast Namu Park came to us in the midst of building a sustainable fashion resale platform called The Sloth. She wasn’t entirely certain how The Sloth would flex and grow as she built her minimum viable product, but she knew for certain that she wanted to work with us to create a brand that would help inform her business decisions going forward. We created a strategy, designed a visual identity and wrote copy that honored the brand’s eco-friendly roots while still fitting inside the editorially-informed world of fashion. 

We paired luxe typography with a fresh color palette, structured lines with natural textures and settings. Our 4-part logo system is flexible and modular, suiting the various applications that The Sloth appears in— packaging, app, website and social. We created an iconography set, inspired by the bold shapes in vintage patterns, to further support the brand going forward.

our move

The Sloth's brand identity merges the worlds of high fashion and slow fashion, nature & the machine.

CREDITS

Some photos sourced from Unsplash

NOTABLE PRESS

Our work for The Sloth won a Type Director's Club Certificate of Typographic Excellence in 2021.

Featured in The Brand Identity in August, 2020.

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System
ezgif.com-video-to-gif
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We paired luxe typography with a fresh color palette, structured lines with natural textures and settings.

Our work was recognized by Type Director's Club in 2021.
Sloth-Posters
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Website
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Iconography

IDENTITY
FOOTNOTES

We provided The Sloth with a library of iconography, with shapes inspired by vintage patterns.
Instagram
Sloth-digital
We can't wait to see where The Sloth climbs to next, meanwhile, follow along on Instagram.
We can't wait to see where The Sloth climbs to next, meanwhile, follow along on Instagram.
We can't wait to see where The Sloth climbs to next, meanwhile, follow along on Instagram.

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