Huge thanks to the Tonic team for casting models Thai Richards, Scott Bernard, Andrea Castillo, Nanda Neng, Monica Justice
Tonic branding & packaging by Plastic Palmtree
We had the pleasure of working with Tonic on producing a range of still-life images for use across channels and seasons. Our goal was to create an asset library that could work throughout the year, heroing out certain products for certain times, changing the mood when needed and adding a human touch.
To create imagery that was rooted in something emotional, we established 2 main seasonal looks:
Stemming from the lush and beautiful scenes of Tonic's own Tricolla Farms, where they grow the plants used in their tinctures, we created naturalist images capturing the calming yet energizing feeling that comes with a dose of CBD. There's warmth, and a sense of plenty.
To counter these sunny scenes, we created the mood of hibernation, quiet introspection and the joy of missing out. Using cooler colors, lush fabrics and wintry greenery.
In between, we mixed the themes, and worked with a variety of hand models to add humanity and interaction.
- Brittany Carbone, Founder