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Our spiciest client is a small-batch artisan flavor extract maker. They make things that taste good & smell nice, we handle the rest.

Our spiciest client is a small-batch artisan flavor extract maker. They make things that taste good & smell nice, we handle the rest.

Woodward Extract Co.

Brand Strategy & Visual Identity, Storytelling, Art Direction,
Collateral Design, Packaging Design,
Social Content

Woodward Extract Co. makes flavors that tantalize the senses and add life to cocktails, baked goods and cooked dishes. And yes, they’re small-batch and made in Brooklyn.

When Studio HMVD started working with Amy Nazer, founder of Woodward Extract Co. about 5-6 months ago, she had put years of time and effort into her business, but was burnt out and overwhelmed by the future. She needed an outside observer to breathe new life into the brand. 

We engage with Woodward across all touchpoints of their brand— from the overall storytelling & copywriting, to social media content and packaging. It is an ongoing relationship where we're always creating new work to maintain the brand. 

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Spicing Up the Strategy

Our first step in the process of rebranding Woodward Extract Co. was a strategy workshop in which we distilled Amy’s process & philosophies into two pillars:

Food & Science
is what Woodward promises to deliver through their products. As the daughter of a dietitian and a chemist, founder Amy aims to use the highest quality ingredients, and constantly experiments with new processes to get the best results.

Rigor & Whimsy
are the values that drives Woodward’s working and business processes. There’s a strong methodology to the way the products are created, sometimes going through up to 20 iterations before reaching the final batch.

However, flavor extracts themselves amuse, transport and delight. Living among herbs and spices creating wonderful smelling tinctures has a certain magic to it, a whimsical side. These values marry the two halves to create a delicate balance.

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As part of our ongoing engagement with Woodward, we create content for use on social media & beyond.  We concept, style and shoot monthly drink recipes, interviews and more.

As part of our ongoing engagement with Woodward, we create content for use on social media & beyond.  We concept, style and shoot monthly drink recipes, interviews and more.

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Since our rebranding efforts, Woodward Extract Co.  went from attracting mostly small local stores to being in touch with Anthropologie, Williams Sonoma, and other national buyers. We can’t wait to see what’s next.

Since our rebranding efforts, Woodward Extract Co.  went from attracting mostly small local stores to being in touch with Anthropologie, Williams Sonoma, and other national buyers. We can’t wait to see what’s next.

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“They truly went above and beyond in the branding, design, and overall strategy work they’ve done for our company to date, and we can’t wait to see their designs for our upcoming product launches.”

“I cannot speak highly enough of Studio HMVD's services. From our initial phone call to our grand opening, Heather-Mariah held our hands and treated our ideas with respect and courtesy. We were able to open our store, Underpinnings Lingerie, with the polished, professional face we had dreamed of, and I cannot overstate how integral they were to the entire process.”

- Amy Nazer, founder at Woodward Extract Co.

Curious? Email us:
info@studiohmvd.com

Curious? Email us:
info@studiohmvd.com

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We'll interpret your dreams
newbiz@studiohmvd.com

We'll interpret your dreams
newbiz@studiohmvd.com

We’re not currently hiring, but feel free to send your work to hireme@studiohmvd.com

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