Woodward Holiday '18
Art Direction, Styling, Photography,
Packaging Design
Our client, Woodward Extract Co., comissioned us to strategize and execute a delightful holiday activation to coincide with their Kickstarter campaign and Holiday Cocktail Kit product launch. We designed packaging, styled & shot photographs, and consumed some yummy winter cocktails along the way.
The Holiday Cocktail Kit consists of 4 seasonal flavor extracts and recipe cards for 4 drinks.
Woodward Extract Co. partnered with two Brooklyn-based woman bar owners to create the cocktail recipes for each flavor extract— Allison Kave of Butter & Scotch, and Katipai Richardson-Wilson of Dirty Precious.
The four drinks were very evocative in scent and flavor, so in concepting the drink images for the recipe cards and use on social media, we imagined them as various parts of the winter evenings of our youth.
Woodward Extract Co. partnered with two Brooklyn-based woman bar owners to create the cocktail recipes for each flavor extract— Allison Kave of Butter & Scotch, and Katipai Richardson-Wilson of Dirty Precious.
The four drinks were very evocative in scent and flavor, so in concepting the drink images for the recipe cards and use on social media, we imagined them as various parts of the winter evenings of our youth.
Douglas Fir
Douglas Fir was featured in Allison Kave's reinvented aquavit martini, delightfully named A Wee Tit Nipply. A cold, crisp drink. The first taste is an icy edge, the second sip descends into an enchanting, deadly warmth. It reminded us of the first snowfall of a Pacific Northwest winter. It's not a cruel Northeast winter. No, there's something wet and welcoming, with air that clings to your nose and droplets that run to the tips of fir needles. Inviting & deceptive. This drink is a walk in the first snowfall— perhaps from the car to the warm home of a friend, or an aimless stroll over gravel roads, ice crunching underfoot.
Yes, we made the snow.
Allspice
Allspice makes an appearance in Katipai Richardson-Wilson's The Good Neighbor, a rum Old Fashioned. This is an Old Fashioned who’s met someone like you before. It’s Burt Reynolds on a bearskin rug, with a splash of post-party self-loathing. It’s ready for you to admit too much, or maybe just enough. Bask in its afterglow like the heat of a fire, sip the sweet muddled sugar at the end. This is apres-ski, after-walk, always pre-dinner. This is the Old Fashioned that greets you at the door.
Rosemary
Rosemary bubbles up in another Katipai Richardson-Wilson concoction: Pabla's Poinsettia. It's an effervescent hibiscus-paloma, with a charming herby finish, that perfectly encapsulates the feeling when the party moves from the living room to the kitchen, in a pilgrimage towards mealtime. The kitchen is a sacred space on holidays, the heaven of flavor. Fluorescent light bathes the countertop— the altar of taste. There’s a sense of chaos, amplified by egg timers, heat and the morsels snatched. The Rosemary & Grapefruit combo is perfectly pink & green— a neon Christmas.
Nutmeg
Nutmeg perfectly compliments Allison Kave's low ABV variation on the classic bamboo, “Bamboozled.” Imagine sipping this around the table in a post-dinner-pants-don’t-fit-haze, where there’s yellow light and warm wood paneling. Games are left half-played, snacks half-eaten. The sherry, vermouth, and nutmeg lulls you to sleep, the final nightcap on a delghtful evening.
