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Branding for a new kind
of consultancy.
Branding for a new kind
of consultancy.
Works Progress Agency
Works Progress Agency
Art direction
Branding,
Digital experience
Works Progress Agency is a Portland based feminist business consultancy that brings art to work & work to art. They help to strategize the role art plays in corporate settings, as well as advise & aid artists in making their art practice sustainable as a livelihood. They needed an identity that meshed these ideas, as well as made some reference to the original WPA.
Studio HMVD created a flexible identity where shapes could overlap
to take on new forms, as well as disrupt the gridded boundaries they’re placed within. We reference history through a customized logotype and the use of the form– an age old administrative structure– disrupted by the shapes to create a sense of play within structure.
Studio HMVD created a flexible identity where shapes could overlap to take on new forms,
as well as disrupt the gridded boundaries they’re placed within. We reference history through
a customized logotype and the
use of the form– an age old administrative structure– disrupted by the shapes to create a sense of play within structure.
We created a set of web templates that WPA could use
to further modify and keep up their site with. We also provided
a comprehensive style guide which they could refer back to as
the brand grew & developed.
We created a set of web templates that WPA could use to further modify and keep up their site with. We also provided a comprehensive style guide which they could refer back to as
the brand grew & developed.
