Tip your hat to Berczy, delicious hard seltzer from across the pond.
SERVICES PROVIDED
Brand strategy
CAMPAIGN STRATEGY
Visual identity refresh
Copywriting
ART DIRECTION
CAMPAIGN Photography
Packaging Design
Website Design
Social Launch Content
merch Design
ADDITIONAL CREDITS
Berczy team: Nick Graham, Nick Johnson, Georgie Barter, Matt Pecora
Research partner: Aidan Borer
Media planning: JJ Helland
Retouching: Brad Davis
Models: Dasha Bychkova, Andrew Algier
British brand identity & can design: Maria Coelho
the challenge
Introduce a British hard seltzer into the crowded US market through positioning, brand identity updates and a hyper-local launch campaign. Tally-ho!
outer context
Berczy hard seltzer is the best seltzer we’ve ever tasted, but while they’re one of a handful of hard seltzers in Britain, the US of A is a slightly different beast. We were charged with updating their brand for an American audience and creating a 360° launch for Berczy, all on New Jersey soil.
Why New Jersey? While connections to distributors from the founding team in NJ certainly helped, strategically it also served as a central location to expand from, up and down the east coast. Testing the brand's viability in a market that spends the majority of their summers on the shore also helped!
our move
We led with flavour, British wit and panache, all supported by smart strategy and humourous copy.
the challenge
Introduce a British hard seltzer into the crowded US market through positioning, brand identity updates and a hyper-local launch campaign. Tally-ho!
SERVICES PROVIDED
Brand strategy
CAMPAIGN STRATEGY
Visual identity refresh
Copywriting
ART DIRECTION
CAMPAIGN Photography
Packaging Design
Website Design
Social Launch Content
merch Design
outer context
Berczy hard seltzer is the best seltzer we’ve ever tasted, but while they’re one of a handful of hard seltzers in Britain, the US of A is a slightly different beast. We were charged with updating the brand for an American audience and creating a 360° launch for Berczy, all on New Jersey soil.
Why New Jersey? While connections to distributors from the founding team in NJ certainly helped, strategically it also served as a central location to expand from, up and down the east coast. Testing the brand's viability in a market that spends the majority of their summers on the shore also helped!
our move
We led with flavour, British wit and panache, all supported by smart strategy and humourous copy.
CREDITS
Berczy team: Nick Graham, Nick Johnson, Georgie Barter, Matt Pecora
Research partner: Aidan Borer
Media planning: JJ Helland
Retouching: Brad Davis
Models: Dasha Bychkova, Andrew Algier
British brand identity & can design: Maria Coelho
BRAND UPDATES
We pumped up the volume on Berczy's existing verbal and visual identity, bringing out a bit more color, and, well, British-ness.
PACKAGING FOOTNOTES
While most hard seltzers on the market have a white box with splashing cans, we went for a decidedly minimalist, monochromatic route. Totally instagrammable.
LAUNCH CAMPAIGN
Leveraging the strategic basis of “Unmistakably British, Undeniably Good,” we created a delightful, topsy-turvy campaign featuring strong typography and heroic images.
PROJECT METRICS
Since launch in June 2022, Berczy is stocked in 111 locations across New Jersey. In other words, it's going swimmingly.
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