Building an unforgettable world around shoelry.
Yes, that’s shoe jewelry.
SERVICES PROVIDED
Brand strategy
Visual identity
Copywriting
Website Design
Developer Management
Social Launch Content
Art Direction
Production
Product Photography
Packaging Design
Collateral Design
LIFESTYLE SHOOT TEAM
BriAnne Wills - Photographer
Hannah Lewis Lopes - Assist
Niko Weddle - Hair
Mia Jones - Makeup
Casting and Wardrobe - Kayla Antonecchia
Art direction, set design & props - Studio HMVD
Retouching - BriAnne Wills and Loren Yeung
the challenge
Create an endlessly fun brand for the first-ever line of magnetic-clasped shoe jewelry.
outer context
Kayla Elizabeth came to us with a very special brief: make her eponymous line of Shoelry sparkle. We set out from initial brand strategy to build a world that was playful, colorful and of the moment, introducing Shoelry in a brand new light.
To separate from other luxury brands, we developed a specific KE framing system built from type and iconography. We defined four brand pillars: splendor, unrestrained, universal, and alla moda, which guided our every step. From concept to design to photography, every touchpoint is maximal and gilded, inviting and exciting.
our move
Maximalism and joy abound in this bold identity that’s kinetic and ready to dance.
the challenge
Create an endlessly fun brand for the first-ever line of magnetic-clasped shoe jewelry.
SERVICES PROVIDED
Brand strategy
Visual identity
Copywriting
Website Design
Developer Management
Social Launch Content
Art Direction
Production
Product Photography
Packaging Design
Collateral Design
outer context
Kayla Elizabeth came to us with a very special brief: make her eponymous line of Shoelry sparkle. We set out from initial brand strategy to build a world that was playful, colorful and of the moment, introducing Shoelry in a brand new light.
To separate from other luxury brands, we developed a specific KE framing system built from type and iconography. We defined four brand pillars: splendor, unrestrained, universal, and alla moda, which guided our every step. From concept to design to photography, every touchpoint is maximal and gilded, inviting and exciting.
our move
Maximalism and joy abound in this bold identity that’s kinetic and ready to dance.
CREDITS
BriAnne Wills - Photographer
Hannah Lewis Lopes - Assist
Niko Weddle - Hair
Mia Jones - Makeup
Casting and Wardrobe - Kayla Antonecchia
Art direction, set design & props - Studio HMVD
Retouching - BriAnne Wills and Loren Yeung
SYSTEM
FOOTNOTES
Bold, stacked, and layered typography further reinforces the brand pillars. Illustrated gems can be scattered, lone, or connected together as chains, mirroring how the shoelry itself works.
ART
DIRECTION
We art directed & produced a high-end lifestyle shoot with a custom designed set to show the opulent dream world Kayla imagined. Matching the lifestyle photography, we shot high-definition product images to show off the sparkle.
BUILDING A
DIGITAL FOOTPRINT
We designed a fully customized Shopify website for a seamless ecommerce experience.
BRAND
EXTENSION
In addition to the website, we produced a lookbook, influencer box and a suite of social media assets to post and share.
IN
SUMMATION
The comprehensive nature of our work gave Kayla Elizabeth a full suite of assets to build, launch & grow alongside. Cheers to sparkle world!
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NEWSLETTER