Detailed imagery for a super-powered launch.
A powerful performance
SERVICES PROVIDED
art direction
props
photography
retouching
CREDITS
Creative direction: casey mcvicker, armra
styling: nicole louie
assistant: madison voelkel
ARMRA creates science-backed superfoods. Their Performance Revival launch required imagery that matched the intensity of their product.
We worked with a trifecta of tricky materials (ice, reflective surfaces, water-soluble powder) to create a campaign that spoke to product benefits and flexed boldly.
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