Efficacious Men’s Skincare with a Beat. Let’s Boogie!
SERVICES PROVIDED
art direction
styling
photography
casting
production
CREDITS
Retouchers: Loren Yeung, Katarina Iliskovic and Studio HMVD
Models: Bobby Bah, Matias Bonino, Rinaldy Laguerre, Mattèo Mulé, Emanuele Fiore, Jasper Yao, Gimberly Owusu and Lee Meirowitz
Website design by Lustre NYC
the challenge
Create consistent, ownable imagery for cross platform use by an up and coming men's skincare brand. Also, make it fun.
outer context
Disco is a skincare brand made for the modern man. They take ingredients & science seriously, creating a smart & efficacious choice for a daily routine. Also— it’s dermatologist approved.
Disco first started working with us in 2020 in the midst of their website redesign. We were tasked with overhauling their art direction and content, setting the tone for the brand going forward.
We went back to the brand's roots in neoclassical greek sculpture, creating sets that referenced the purity of materials and form. With playful posing and kinetic texture styling, we showed Disco products in use, and used well.
Over a year and a half, we produced 6+ shoots and transformed their photography library. Our consistency and clarity in the initial art direction was hugely beneficial to their website redesign, and set the standard going forward.
our move
We consistently produced imagery to support the brand's growth, and set the tone for future expansion.
the challenge
Create consistent, ownable imagery for cross platform use by an up and coming men's skincare brand. Also, make it fun.
SERVICES PROVIDED
art direction
styling
photography
Casting
production
outer context
Disco is a skincare brand made for the modern man. They take ingredients & science seriously, creating a smart & efficacious choice for a daily routine. Also— it’s dermatologist approved.
Disco first started working with us in 2020 in the midst of their website redesign. We were tasked with overhauling their art direction and content, setting the tone for the brand going forward.
We went back to the brand's roots in neoclassical greek sculpture, creating sets that referenced the purity of materials and form. With playful posing and kinetic texture styling, we showed Disco products in use, and used well.
Over a year and a half, we produced 4+ shoots and transformed their photography library. Our consistency and clarity in the initial art direction was hugely beneficial to their website redesign, and set the standard going forward.
our move
We consistently produced imagery to support the brand's growth, and set the tone for future expansion.
CREDITS
Retouchers: Loren Yeung, Katarina Iliskovic and Studio HMVD
Models: Bobby Bah, Matias Bonino, Rinaldy Laguerre, Mattèo Mulé, Emanuele Fiore, Jasper Yao, Gimberly Owusu and Lee Meirowitz
Website design by Lustre NYC
project
achievements
After completing a website redesign with our newly produced content, Disco’s conversion rate doubled.
NOTABLE PRESS
Disco has been featured by Rolling Stone, Ask Men, GQ, Forbes, Men’s Journal, Snaxshot and many more.
words from the founder
A total breeze
“Working with Studio HMVD is a total breeze. Their thorough creative process is more detail-oriented than any creative partner or agency I've ever worked with. I felt listened to as a founder for the first time since starting my brand.
Throughout our engagement, both Abigail and Heather went the extra mile in making sure they understood my vision, while also providing top-notch professional and strategic recommendations on creative direction.”
“The end product was delivered on time and blew my expectations out of the water.”
— benjamin smith, disco founder
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