Brand strategy, visual identity, website design, ui design, collateral design
Through our tried and true brand identity process, we arrived at a key insight:
Since the supply chain and Strella’s technology is complicated, let’s make things simple. From flat fruit-slice shapes, to a sans-serif typography palette, we opted for fresh and airy over techy and dark.
The visual identity can flex from minimal to maximal, depending on the audience.
Strella is derived from the Russian word, Strelka, which means arrow and often alludes to future thinking, or reaching for the stars. We wanted to lean in to this innovation-driven feeling within the updated identity.
Our Strella star icon is made of 4 distinct "apple slices" which can break apart to create patterns and animations.
The staggered Ls in our wordmark reference bar graphs and other data visualization used throughout Strella's day-to-day practices.
more work for tech-based startups