Floreo Labs:
A creative & strategic visual system
SERVICES PROVIDED
Brand strategy
Visual identity
Copywriting
Website Design
CREDITS
This project was hugely collaborative with the Floreo Labs founding team.
The website copy was written in collaboration with Montana Fredrick and Floreo Labs.
Website developed by Floreo Labs
the challenge
Create a simple visual solution for a complex organization, so they can do their best work
outer context
Floreo Labs is a creative technology firm, broadening access and participation in the future of work through education, enterprise services and their in-house product incubator.
Their mission is to make education in technology and entrepreneurship more creative, immersive and accessible for all.
We came on to build a strategy that brought clarity to the factions of their business, and to design a visual system that could carry them through their next era.
our move
We created an approachable design language that clearly outlined Floreo’s value & process
the challenge
Create a simple visual solution
for a complex organization, so they can do their best work
SERVICES PROVIDED
Brand strategy
Visual identity
Copywriting
Website Design
outer context
Floreo Labs is a creative technology firm, broadening access and participation in the future of work through education, enterprise services and their in-house product incubator.
Their mission is to make education in technology and entrepreneurship more creative, immersive and accessible for all.
We came on to build a strategy that brought clarity to the factions of their business, and to design a visual system that could carry them through their next era.
our move
We created an approachable design language that clearly outlined Floreo’s value & process
CREDITS
This project was hugely collaborative with the Floreo Labs founding team.
The website copy was written in collaboration with Montana Fredrick and Floreo Labs.
Website developed by Floreo Labs
STRATEGY
FOOTNOTES
WEBSITE
FOOTNOTES
The main goal of Floreo’s digital experience was to help the user understand what it feels like to talk to the Floreo team face to face, and seamlessly invite them to do so.
We employed audio recordings, scroll animations and “learn more” pop-ups to encourage exploration and interaction.
IN
SUMMATION
We left Floreo with a robust toolkit, digital brand guidelines and a renewed perspective on their visual identity.
even more branding for consultancies
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NEWSLETTER