Setting a consultancy up with a brand that scales
SERVICES PROVIDED
Visual identity
Website Design
SIGNS OF SUCCESS
Increased monthly revenue by 2x post re-brand
the challenge
Create an instant level-up for a driven and experienced consultancy.
outer context
GoodHelp Co is a Brooklyn based digital strategy shop helmed by Jenny McCoy, a proven and articulate strategist. Jenny has developed and executed digital advertising strategies across industries, but needed a cohesive brand identity to support the next phase of her business.
As she looked to expanding the company’s mission to empower businesses with their own campaign creations, the brand needed the ability to encompass all her current and new work and make data look approachable. We created a brand that was easy to use and put Jenny’s intelligence and clarity on display.
our move
We created a brand that's stood the test of time, and continues to support growth.
the challenge
Create an instant level-up for a driven and experienced consultancy.
SERVICES PROVIDED
Visual identity
Website Design
outer context
GoodHelp Co is a Brooklyn based digital strategy shop helmed by Jenny McCoy, a proven and articulate strategist. Jenny has developed and executed digital advertising strategies across industries, but needed a cohesive brand identity to support the next phase of her business.
As she looked to expanding the company’s mission to empower businesses with their own campaign creations, the brand needed the ability to encompass all her current and new work and make data look approachable. We created a brand that was easy to use and put Jenny’s intelligence and clarity on display.
our move
We created a brand that's stood the test of time, and continues to support growth.
SIGNS OF SUCCESS
Increased monthly revenue by 2x post rebrand
IDENTITY
FOOTNOTES
The GoodHelp Co. Visual Identity leverages the very components of day-to-day operations. Geometric shapes, lines and graphs represent the data points used to drive decisions, while using motion where it counts draws the eye in.
transparency at heart
Through our initial strategy meetings and discussions, it was easy to see how important the concept of transparency was to Jenny. She wanted to lift the veil, revealing clear, concise data that not only explains the value of digital strategy but allows businesses to continue to thrive and create. We wove this idea into every aspect of the brand.
SHAPES
Geometric shapes, lines and graphs are both abstractly representative as well as useful. Jenny’s presentations are easy to understand and showcase the power of her data.
COLOR
Her warm color palette differentiates in a crowded market— setting her apart from the traditional black & white agencies and showing her talents in full spectrum
TYPE
Comfortable yet crisp typography speaks to the gentle, conversational nature Jenny has with her clients.
We set Jenny up with a semi-customized Squarespace, which she can update as her business grows and changes.
View the site
words from the founder
A big step forward
“During my 3rd year as a consultant, I got one big recommendation: drop "My Name, LLC" and give your company a real name. This was great advice, but it was also terrifying. What is the name? How do I make a logo I don't hate? And what about a color scheme?
After a few rounds of wasting money (by trying to save it and do things cheap), I connected with the awesome team at Studio HMVD. They walked me through a very easy process and delivered a branding package that far exceeded my expectations. Rather than feel self-conscious about some cobbled-together website and brand presence, I'm now super excited to show off my polished look.
And on top of being best-in-class at what they do, they're also really fun and nice. Imagine that!”
“Since my re-branding with Studio HMVD, I've increased monthly revenue by 2x and I've gotten RFPs and new client work from brands that are most definitely outside of the realm of brands I could have worked with or even been considered by prior to this investment. I have no doubt that the re-branding work has been a primary contributor to this success.”
— Jenny mccoy, goodhelp co founder
Even more branding for consultancies
SEND SALUTATIONS
NEWSLETTER